Gary has got right to the point. Except for a few the Irish will never take responability for anything at all. Everything is the fault of someone else. The reference to fascism in relation to the Irish is something I had never associated with them. It was a fella in work who first said this to me years ago and to be honest I thought he was talking rubbish. It was only with the passage of time and seeing how they operated that you got the picture. I have read articles by three/four different Irish people who could see how they operated. Yes there are some of them about, the exception that proves the rule. Here are a few excerpts from Adolph's book. In it he mentions the use of a slogan and how valuable it is but also adds it must be repeated over and over again....''one man one vote'' maybe and even 'British rights for British people' which was used by the 'civil rights' crowd for a while. ''nibble at our own people'' could apply to those within the loyalist community who are swayed into believing the anti-unionist propaganda. Repeat them over and over again and never vary from that stance could well apply to Irish republicanism
To whom should propaganda be addressed? To the scientifically trained intelligentsia or to the less educated masses?
It must be addressed always and exclusively to the masses.
All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to. Consequently, the greater the mass it is intended to reach, the lower its purely intellectual level will have to be.
In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan. As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered. In this way the result is weakened and in the end entirely cancelled out.
the very first axiom of all propagandist activity: to wit, the basically subjective and one-sided attitude it must take toward every question it deals with.
it would have been correct to load every bit of the blame on the shoulders of the enemy, even if this had not really corresponded to the true facts
How effective this type of propaganda was is most strikingly shown by the fact that after four years of war it not only enabled the enemy to stick to its guns, but even began to nibble at our own people.
But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unfiagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.
it pilloried the German enemy as the sole guilty party for the outbreak of the War: the rabid, impudent bias and persistence with which this lie was expressed took into account the emotional, always extreme, attitude of the great masses and for this reason was believed.
How effective this type of propaganda was is most strikingly shown by the fact that after four years of war it not only enabled the enemy to stick to its guns, but even began to nibble at our own people.
For instance, a slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself. Only in this way can the propaganda have a unified and complete effect.
This broadness of outline from which we must never depart, in combination with steady, consistent emphasis, allows our final success to mature. And then, to our amazement, we shall see what tremendous results such perseverance leads to-to results that are almost beyond our understanding.
All advertising, whether in the field of business or politics, achieves success through the continuity and sustained uniformity of its application.
